Chris Whittam shot the opening of Superdrug’s new store on Northumberland Street, Newcastle, one of around 30 the brand is rolling out across the UK this year, delivering launch imagery the client could use the same day.
The brief
Capture the fascia and the shop floor before the doors opened, the new Beauty Studio and aesthetics clinic, and the buzz of real customers and staff once trading began, all to a national brand’s exact specification so every frame sits consistently alongside the rest of the rollout.
The challenge
A launch only happens once. There is no “let’s try that one again”. It means working a tight window before the doors open, monitoring the light on a busy high street, reading real people being unpredictable, and turning it round fast enough to be useful while the moment is still live.
The result
Consistent, on-brand launch imagery delivered same-day, ready to use across the brand’s channels and aligned with a national store rollout. Commissioned via the agency twelve.
Opening, refitting or relaunching a space? You need launch imagery you can use the same day. Get in touch.
